"Straight Shooter"- Straight from our Product Development Team to You
We're lucky here at Marbles: The Brain Store to have such a creative, innovative, and hard working product development team in our Brain Workshop. A lot of hard work and planning goes into creating our exclusive Marbles branded products. Here's an interview with the Brain Workshop to get an inside peek of what happened with the production and developement of "Straight Shooter," the rootin', tootin', disc shootin' family game night showdown!
Q: Straight Shooter is Marbles branded. What does that mean?
A: A Marbles-branded product is any product that has the Marbles logo printed on it. This could mean: a co-developed product (like 3Doodler Ethusiast Bundle), a repackaged product (like Gray Matter), a public domain idea (like Shoot the Moon), a contest winner’s idea (like Colorfall or Rock Me Archimedes), an outside inventor’s idea (like Thinkamabob), or something completely new and different which has been developed by our Brain Workshop.
Q: Who had the initial idea for Straight Shooter? Was it one single person in the Brain Workshop, or a miracle of collective consciousness from everyone?
A: Fastrack has been a best seller in Marbles stores for a while now, so when an outside inventor presented the initial idea for a four-player version to Scott, the Development Director of the Brain Workshop, he almost immediately started making plans. The game had a square-landing zone in the center, but besides that, the shape and function of the discs was about the same as the final version. Where the Brain Workshop really made it their own was: the way the board was divided between players, the two-player option, and the quirky cowboy theme.
Q: Did Straight Shooter have any early prototypes with different themes? Or was the plan to create a quirky cowboy themed game present from the get-go? Is there a funny story behind any of it?
A: The original version of the game was called “Sling Sliders.” This version was already available in Australia and Europe. In it, the four players were represented by the four elements: earth, wind, fire, and water. When Marbles decided to make their own version of this game for the US, our team started by brainstorming around thesame elements theme. Our first iteration was called “EleMENTAL,” and we loved the idea of a crazy themed game so much, that we nixed the elements altogether and started moving in the craziest direction we could think of: the OldWest.
For a while, we thought a really great name for an Old West game would be “Crossfire,” but after a quick trademark search, we found it was already the name of another game. We played around with a few other ideas, but each trademark search came up with something that already existed. Finally, in exasperation, someone on the team went, “Oh shoot,” and thus the beginning of the final name was born.
Q: How long does it usually take for a new product to be developed from idea to distribution?
A: It can take anywhere from 6 months to much longer for a new product to finally reach stores. A number of number factors affect the timing: how easy the game is to produce, how long it takes for the game to become cohesive and fun, whether or not Marbles is making another game at the same time, etc…
Q: Any insider tips and tricks on gameplay?
- Like any good cowboy, you get the best results by placing one hand on your steed (the game board) to steady yourself and using the other hand to shoot.
- While shooting, lining up two discs in your section of the board can allow for two things: blocking your entrance from other players AND the ability to shoot two discs through at once – just watch out for stray “bullets!”
- The two-player version of Straight Shooter (Sheriff VS. Outlaw) works best when the elastics are pushed all the way down, as close to the board as possible (that way the crazier shots are corralled).
For more information on "Straight Shooter," give our Customer Service team a call at 877-527-2460 or shoot them an email at firstname.lastname@example.org. You can also see Straight Shooter in action by checking out its youtube video!