For centuries, it was thought that the brain was fixed and hard-wired much like a computer. If you look at any brain map, you can see that certain brain functions were prescribed to certain areas of the brain.
Should there be some unfortunate injury or impairment to a specific area of the brain, that function would be lost forever. This view however was reimagined with the advent of the concept of neuroplasticity. In The Brain That Changes Itself, Norman Doidge highlights the work of researchers and case histories to show that the brain is plastic and can adapt and change its own structure and function.
The book further illustrates in a variety of ways how the brain can be retooled to allow other areas of the brain to adapt and take over a brain function that has been lost. Implications from Doidge are significant too for those with healthy brains. Neuroplasticity allows the brain to be resilient and can be advanced by exercising the brain.
Though we do no diagnostic work as brain coaches, brain health and growth can be assisted through the products we carry. In essence, these findings give us from a research base our very reason for being.
- Eric, Brain Coach